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systems change • complexity • tools

stick with complexity

Working in the field of systems change since 2017, we often found ourselves searching for the right way to capture its nuances. So, we turned to stickers.

More than just images — these stickers reflect key concepts, ideas, and insights from the field of systems change. Small yet powerful reminders for everyday conversations.

Click on each sticker below to explore the meanings and inspirations behind them.

You can download the systemic sticker pack on Telegram and Signal.
Recognizing that complex natural and social systems are more than the sum of their parts, “See it as a whole” invites us to zoom out and observe the system and its behavior within its broader, dynamic context. It is also an invitation to connect with the wisdom our ancestors had carried for centuries, such as the poem “The Elephant in the Dark House” by the 13th-century Persian Sufi poet Rumi.
“It’s a shift” refers to the idea that the transformation of a system can be understood as a series of interconnected shifts in its behavior. Each shift represents an emerging pattern within the system, such as changes in actors and their relationships, rules and norms, values and core beliefs, or the distribution of resources.
“Multiple futures possible” reflects the idea that while the past influences and shapes the future, the future itself remains open and co-created in a constantly evolving world. In her book “The Dao of Complexity”, Dr. Jean Boulton emphasizes that the future is shaped by actions, intentions, chance, choices, and everything that unfolds along the way. However, as "things happen and possibilities become actualities”, some alternative future possibilities inevitably become unavailable.
The question “What’s under water?” invites us to apply systemic thinking by contextualizing an issue within the broader system. Like an iceberg, where 90% remains hidden beneath the surface, complex, interconnected challenges are often rooted in invisible patterns of behavior, structures, and mental models that we hold.
“Business as usual” refers to Horizon 1 in the Three Horizons model developed by Bill Sharpe. It stands for the dominant systems and established patterns that have worked effectively for a long time but are beginning to lose their relevance in the evolving world.
“Embrace complexity” refers to the work of the same name by Dr. Jean Boulton where she talks about applying complexity science to social systems. It is an invitation to navigate with agency and grace in a dynamic, contextual, interconnected, emergent, paradoxical, and imperfect world.
The “cloud and clock” typology of problems was first mentioned by Karl Popper in 1966 in his article “Of Clouds and Clocks: An Approach to the Problem of Rationality and the Freedom of Man”. Popper refers to clocks as physical systems which are regular, orderly, and highly predictable in their behavior. Clock problems are usually self-contained and not intertwined with their broader environment. Building on Popper’s work, Robert Ricigliano introduces the complexity spectrum as a framework for designing systemic interventions, particularly in the philanthropy sector.
The “cloud and clock” typology of problems was first mentioned by Karl Popper in 1966 in his article “Of Clouds and Clocks: An Approach to the Problem of Rationality and the Freedom of Man”. Popper refers to clouds as physical systems which are highly irregular, disorderly, and more or less unpredictable. Cloud problems are usually intertwined with a broader dynamic environment. Building on Popper’s work, Robert Ricigliano introduces the complexity spectrum as a framework for designing systemic interventions, particularly in the philanthropy sector.
The difference between natural systems and complex human systems is that we as humans bring in consciousness — the capacity for self-reflective awareness of what is going on. We also have agency — the ability to influence, change, and transform. Our intentions shape how we direct our awareness and agency, allowing for purposeful actions. Joanna Macy reflects on the intrinsic organising power of intention in her book “Coming back to life”.
Interconnectedness is one of the key qualities of both human and natural systems. It refers to the idea that everything is a part of a dynamic relational web. Different elements in systems influence one another, often in non-linear and unpredictable ways. Acknowledgement of interconnectedness allows for a more holistic view at various systems and processes.
“Whose voice is missing?” is one of the key reflective questions within the Lewis Deep Democracy methodology. It emphasises the importance of including all voices, particularly those in the minority or on the margins, as the wisdom of the group emerges from its diversity.
“Learning is change” is a key thought of Anna Birney’s eponymous article. When we understand ourselves as a part of alive and constantly evolving world, we may recognize our learning as the course of evolution. Anna reflects that we may pass down knowledge and accept knowledge from others, but working with change asks and invites us to lean into the paradigm that learning is change. It invites us to recognise that this will be a forever unfolding process.
“Get the beat” is the first dancing lesson listed by Donella Meadows in her article “Dancing with Systems”. It invites us to engage with the past, present, and future of complex social systems in a dynamic way while staying a humble listener and observer.
Spotting patterns is one of the core practices for systems change work. It helps to reveal rhythms, dynamics, and structures within complex social and natural systems which show up over time and at different scales. Disrupting problematic patterns or amplifying the positive ones might unlock change processes in the whole system.
“Everything flows” invites us to embrace a process worldview, seeing the world not as a collection of static objects or fixed entities but as an interconnected web of processes, relationships, and flows. From this perspective, change is the norm, and everything is in a constant state of becoming. Dr. Jean Boulton has beautifully described this worldview in her book “The Dao of Complexity”.
The aphorism “All models are wrong but some are useful” generally attributed to the British statistician George E. P. Box is an invitation to use models as tools to understand and engage with complex systems, while being aware of their limitations and the fact that they can never fully capture the complexity of the real world.
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Got an idea for a new sticker? Share it with us, and let’s keep on building the pack together!


Zoya Lukyanova (text) and Ruslan Kildeev (illustrations) for resense360.